Rethinking Tomorrow’s Leaders
11 Sep (Thur) Day 1 : 16:00 – 17:30
Session Rundown:
- Welcome & Introduction
- Opening Presentation / Keynote
Topic: From Business to Purpose: The Evolving Role of Leaders in Driving Social and
Environmental Impact
Roundtable 1: Leadership Qualities for a Sustainable Future
Prompt: What qualities and actions should define tomorrow’s leaders in responding to
sustainability challenges and social change?
- What core traits will define a purpose-driven leader?
- How can leaders balance business performance with environmental and social
responsibilities? - Which traditional leadership assumptions or models hinder sustainable
development progress? - Report Out: ~1-minute summary from each table
Roundtable 2: Reimagining Leadership Development for a Sustainable Future
Prompt: How can we nurture future leaders through education, workplace culture, and policy?
- What changes are needed in higher education, training, mentorship, etc.?
- What roles do industry and academia play?
- Report Out: ~1-minute summary from each table
Roundtable 3: Action & Commitment
Prompt: What can you do in your role to better support the development of leaders of tomorrow?
- Reflect individually, then share commitments at the table
- Identify collective opportunities for collaboration or follow-up
- Report Out: ~1-minute summary from each table
Closing
- Share post-event follow-up plans (e.g. Summary report, call for action, etc.)
- Networking opportunity
Learnings
- Identify the global challenges and opportunities driving the need for sustainable,
socially responsible leadership. - Explore the values, mindsets, and competencies essential for developing purposedriven leaders to create business and societal impact.
- Co-create strategies to transform leadership education and organisational practices
for a more inclusive, ethical, and sustainable future.
Post-Event Actions
- Explore collaboration or follow-up engagement opportunities.
- Support the publication of a session summary or insight report.
- Share key takeaways with your teams, students, or networks to broaden the impact
of the discussion.
Speakers
Dr. Fred Ku
Programme Director, Business Education for Social Good (BESGO) ; Associate Dean, CUHK Business School
BESGO, CUHK Business School
Dr. Fred Ku
BESGO, CUHK Business School
Programme Director, Business Education for Social Good (BESGO) ; Associate Dean, CUHK Business School
Dr. Fred Ku, Associate Dean (Undergraduate Studies) at CUHK Business School, is an accomplished scholar and award-winning educator in fields of business economics, social values and ESG. He is also the founder and director of CUHK BESGO Programme, which aims to cultivate social mindset of budding business leaders and proactively drive cross-sector collaboration to co-create greater social good. Besides, Dr. Ku provides training and consultancy services to businesses and government agencies.
My sustainability goals for 2025:
I aspire to see Hong Kong nurturing socially conscious leaders, and businesses prioritizing social value alongside economic profit, ultimately fostering a sustainable and inclusive society.
Dr. Anson Au Yeung
Assistant Dean (Undergraduate Studies)
CUHK Business School
Dr. Anson Au Yeung
CUHK Business School
Assistant Dean (Undergraduate Studies)
Dr. Anson Au Yeung is the Assistant Dean (Undergraduate Studies) at CUHK Business School and Programme Director of Asian Business Studies (ABS) and International Business & Chinese Enterprise (IBCE). He develops experiential learning opportunities for students from Hong Kong, Mainland China, India, Indonesia, Japan, Korea, Singapore, Taiwan, Thailand, and Vietnam — connecting them with social startups, MNCs, fintech innovators, and sustainability-driven enterprises. At CUHK, he has promoted internationalization by establishing the Asian Business Education Network (ABEN), a partnership with leading universities focused on exchange and collaborative teaching. He is committed to shaping next-generation leaders through case-based learning, consultancy, and industry collaboration.
Dr. Rosette Leung
Lecturer
CUHK Business School
Dr. Rosette Leung
CUHK Business School
Lecturer
Dr. Rosette Leung is a Lecturer in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She teaches various courses, including Marketing Management, Global Marketing Management, Buyer Behaviour, Digital Marketing, and Integrated Marketing Communication. Her research interests span multiple areas, from social media marketing to internet-based relationships.
My Sustainability Goals for 2025:
My sustainability goals are to inspire and equip the next generation with the knowledge, skills, and determination to make sustainable choices and become leaders on fostering a more sustainable future. In addition to my commitment in business case writing about sustainability, innovation and climate change, I hope I can engage in more collaborative efforts with organizations and academics for sharing knowledge and best practices in sustainability.
Supported by
BESGO, CUHK
BESGO, a program backed by CUHK Business School, aims to educate and inspire the next generation of change-makers on how social good, social innovation, and sustainable practices can shape businesses and society’s future. With activities like training workshops, talks, and real-world projects, BESGO helps deepen students’ understanding of social needs and sustainability issues. By connecting educators, business professionals, social innovators, and future change-makers, BESGO fosters collaboration and creates shared value towards building a better future for all.
Our sustainability goals for 2025:
- Increase the awareness and understanding of social and environmental issues among students and participants by providing educational resources, workshops, and field visits.
- Foster partnerships and collaborations with local and international organizations that align with BESGO’s mission and values, and promote sustainability and social good.
- Engage and empower students to take action and create positive social and environmental impacts through BESGO’s programs and activities, and provide opportunities for them to apply their knowledge and skills in real-world projects.
Our initiative in accelerating sustainable development in Hong Kong:
BESGO has organized various activities to promote social innovation, social good, and sustainable practices. In the past, we have designed and produced teaching and learning materials, conducted seminars and workshops, and facilitated visits to community and social enterprises. We also published feature articles and teaching cases, and presented at local and international conferences. These initiatives aim to raise awareness, deepen understanding, and provide opportunities for students to create real impact and foster collaboration for a better future.